Hire Us
Talk to us
Themes
Hubspot Themes/Templates
Illustrations
Illustrations Pack
Icons
Icons Pack
360 UI Kit
360 UI Kit

Revamp Your Brand’s Digital Identity

You do not get a second chance to make a lasting first impression in the virtual world. Eliminate frustrating conversion bottlenecks in traditional web designs with growth-driven innovation for smarter results. By backing every decision with actionable data, we ensure that your website does what it is redesigned to -converting at scale.

Get More Conversions
How It Works

Why Remarkable Web Redesign Should Be Your Goal

75%

of the visitors judge your business’ credibility based on its website design

94%

negative website reviews are tied to its design

.05 sec

seconds is all it takes for visitors to form opinions about your website

88%

of website visitors do not return after bad user experiences

73%

of digital brands are investing in web design to differentiate themselves

1. Understanding True Website Redesign

rite-mark

What It Is

A true Website Redesign process relooks the code infrastructure and overhauls the entire presentation of the website. This includes modifications in terms of mobile-friendliness, UX elements, brand voice, technological adaptations, and persona targeting. All associated risks are then managed via proper testing.

wrong-mark

What It Isn’t

The core functionality of the website remains intact and only design touches are introduced. This can range from minor design tweaks and logos to the addition of new sections or social media elements. Such facelifts fall under the category of a Website Refresh.

2. Growth-driven Website Redesign Methodology

At WowDesigns, we just don’t give you a facelift. Our website redesign philosophy is oriented towards growthandconversions, boosting the bottom-line of your marketing efforts. Here’s how our distinctive redesign process pans out:

1. Digital Audit

We begin by analyzing where you currently stand, benchmarking your existing digital infrastructure and assets. This includes marking pages that are critical, understanding web page conversion funnels, and identifying crucial assets that need to be repurposed. To fulfill our data-driven redesign philosophy, we then look at key performance metrics such as:

  • Keywords: Top-performing keywords of the website based on page rank, traffic, and generated leads.
  • User Metrics: User behavior metrics of pages such as thetotal time spent on them and the bounce rate.
  • Traffic Metrics: Metrics of the pages, the number of indexed pages, and total generated sales.

2. Strategy Development

The next step is to uncover the ‘How’ of the equation, syncing goals with measurable results, and finalizing the look and functionality of the website. We then unearth the underlying correlations between these goals, tying them together and understanding how they drive each other. For instance, increasing the CTR might translate to decreasing the number of CTAs and increasing white spaces. Other strategic constituents include:

  • Brand Positioning: Defining the brand elements, the website’s message, and its unique value proposition.
  • Buyer Personas: Identifying your buyer personas so that you can strategize for visitors that matter the most to you.
  • Competitor Analysis: Conducting comprehensive competitor analysis to determine areas of improvement and differentiation.

3. Asset Inventory

Managing high-performing digital assets that are already contributing to your marketing efforts is equally important. We identify them and ensure that their effectiveness is not compromised with the redesign process. This includes protecting your search engine optimized pages to conserve the number of organic leads, reconversions, and sales. Typical assets in the inventory include:

  • Content: Most-shared or viewed content on the website that is generating leads.
  • SEO: Best performing keywords, the associated pages, and 301 redirects.
  • Traffic: Most traffic generating pagesand number of inbound links to individual pages.

4. Launch Pad

The redesign and development workflow commences with one goal in sight -delivering a website that performs better than your current one. The process begins with a quick validation of assumptions, focusing the resources on optimizations, and making data-driven decisions. This leads to the best-case development scenario in the least possible time. The launch phase includes elements such as:

  • Page Plans: Outlining page plans for every page while addressing traffic, SEO, and marketing needs.
  • Rapid Prototyping: Creating page design iterations with content to quickly reach the most preferred design philosophy.
  • Design Sprints: Generating initial designs, gathering feedback, creating final designs, and finishing design sprints.

5. Persistent Improvement

The end of the redesign process marks the beginning of the refinement process. By using data-driven optimization philosophy, we uncover opportunities to improve the website performance even further. This begins with identifying focus metrics that need to be improved and creating design sprints to regularly tweak and tune the web pages. This is done by:

  • Conducting Builds: Working with cross-functional teams to create and test builds for optimization.
  • Data Analysis: Analyzing the data and learning about the website’s user behavior to understand what works best.
  • Collaborations: Documenting all findings and collaborating with your teams for efficient knowledge transfer.

3. How To Know If You Need Website Redesign

If you have tried everything and nothing seems to increase your CTRs or conversions, it might be an indication of apoorbasedesign.The right website redesign can work as a trump card that changes the rules of the game and gives you a fresh perspective to build your innovation. Some handy checks here include the following:

  • Relook at the initial objectives of your website and evaluate if you have been able to successfully meet them.
  • Compare the expectations and browsing behavior of your target audience with your website’s current design and evaluate if it meets them.
  • Conduct a quick competitor analysis to determine an industry benchmark and compare your website against it.
  • Review your website’s content and SEO touchpoints and evaluate if they are attracting the desired organic traffic.
  • Evaluate your website design on various devices to determine if it is responsive and mobile-friendly.

4. Issues That Website Redesign Can Solve

Over the course of their lifetime, websites can face multiple challenges or develop costlybottlenecksthatcanonlybesolvedviaredesigns.If you have been facing any of these, it might be a cause for alarm.

rite-mark

Poor or outdated visual designs

rite-mark

Lack of attention-grabbing designs

rite-mark

Confusing user journeys

rite-mark

Cluttered web design with unclear CTAs

rite-mark

Usage of poor quality images

rite-mark

Low-quality web page content

rite-mark

Ailing SEO scores or organic traffic

rite-mark

Low CTRs and underperforming CTAs

rite-mark

Critical security issues with code

rite-mark

Erroneous integration practices

rite-mark

Web page indexing issues

rite-mark

Complex machine-oriented content pages

Website Redesigns Begin With Killer Strategies.You Are Minutes Away From Yours.

We have the perfect team to complement your vision!

Get Your Free Consultation

Always Be In The Loop

Subscribe to our newsletter to receiveafreecopyofthebestWebsiteRedesignpractices that your internal team or agency might be missing.

Become a Conversion Master

Start Offering Your Customers a Better Support Experience

Start a project
Talk to us