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Build PPC Campaigns
Around Incredible Landing Pages

Your landing page works as the last line of defense against negative marketing/advertising returns. And all you have is the time between a visitor clicks on your advert and reacts to your CTA. We help you make it count. Leverage high-impact Landing Pages designs that significantly reduce your Cost-per-acquisition.

Generate More Leads
How It Works

Why Landing Page Design Matters

8 sec

Time you have to create an impression

220%

Increase in leads with long landing pages

300%

Boost in conversions with targeted pages

80%

Increase in engagement with the right images

7%

Reduction in conversions per sec of load delay

1. What Makes Us Different

Search Engine Marketing depends more on practicethantheory. Here is what makes us the purple cow in a herd of white:

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Targeted Research

We chart the best course of action to convert your visitors based on their digital habits.

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User Psychology

Diving deep into the psychology of your target audience, we tap into their motivations and phobia.

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Personalization

Every landing page is tailor-made to your needs, steering clear of stock templates that never convert.

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Industry Expertise

Leverage team ofexpert designers that have a stockpile of challenging projects under their belt.

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Seamless Integration

All landing pages are integration proof and can be synced with leading CMS, including Hubspot.

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SEO-friendly Pages

With advanced link structures and indexed XML sitemaps, your landing pages gain better organic visibility.

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2. Elements Of Ideal Landing Pages

There are certain attributes that all performance-oriented landing pages possess, with eachofthemdirectlyaffectingtheresultsofyourPPCcampaign. Sadly, most landing pages are never able to leverage all of these.

  • Places the brand as an industry leader
  • Makes use of dynamic texts
  • Matches the pitch to the buyer persona
  • Designed around one major goal
  • Creates high-quality leads at scale
  • Targets users of specific geographies
  • Clearly conveys the next step to visitors
  • Uses clear sections as building blocks
  • Delivers high-quality conversions
  • Built after rigorous testing and ideation
  • Uses strategic color schemes
  • Boosts the conversions rates

Create a perfect landing page for your SEM campaigns with the best industry practices.

Boost Your Conversions

3. Conversion-Centric Landing Page Design Workflow

At WowDesign, our landing page lifecycle focuses on forming a bridgebetweenyouradsanddesignphilosophy,keeping your marketing and communications in perfect sync. Here’s how our process looks like:

1. Identifying Your Buyer Personas

The design process begins with learning about your buyer personas along with their specific needs. This helps to determine the variations of landing pages that can exist with different headlines and copy. This is done by:

  • Studying your current customer base and their motivations
  • Researching your competitors and their digital strategies
  • Learning how every buyer persona navigates your websites

2. Defining Your Most Wanted Objective or Goal

The next step is to define the primary action that visitors will take on your page. This action is defined such that it is in sync with your overall marketing strategy and campaign goals. For instance, the most wanted objective can be as follows:

  • Promoting an ongoing seasonal sale or product
  • Subscribing more visitors for continuous engagement
  • Offering free demo of a technological product

3. Constructing a Powerful Message

An ideal message is a valuable precursor to a landing page design that converts. We begin by creating marketing hypotheses and testing them to find the right fit for every audience. This includes best practices such as:

  • Communicating the core features of your offerings in digestible formats.
  • Conveying your unique selling proposition, process, and vision.
  • Establishing trust in your offerings, motivating visitors to buy.

4. Designing the Final Page

Finally, with all the necessary ingredients in place, we design your landing page. The end goal is to make visitors reach your CTAs by navigating through compelling headers and language. Advanced action-points here include:

  • Testing multiple versions of the landing page design
  • Ensuring that the page is responsive across multiple devices
  • Keeping the branding intact and optimizing the CTAs
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4. Are Your Landing Pages Fit Enough?

If you are already running a PPC campaign and the Cost Per Acquisition spiraling out of control, chances are that you aremakingone(ormany)ofthefollowingmistakes:

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Using your home page as your landing page

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Using your home page as your landing page

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Lead generation form being buried under loud designs

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Information overload with less than adequate white spaces

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Not using data to drive the landing page design process

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Heavy landing page designs with poor load times

Avoid Such Costly Mistakes

Your Landing Page Is The Last First Impression. Make It Count

We have the perfect team to complement your vision!

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