We get into the shoes of your readers, defining the user experience that best drives their motivations and avoids quirks. This is made possible by a workflow that prioritizes out of the box thinking.
We touch base with you by understanding the project and determining the main action points. This includes steps such as defining your target audience, documenting the message that you want to get across, analyzing your existing campaigns, and finalizing the end goals.
We dive into the design process and create hand-coded emailers or newsletters that place user experience at their core. CTAs are reverse engineered based on the KPIs that need to be tracked, navigating the design process towards targeted engagement goals.
Once the initial draft is complete, it is shared with you to begin the approval process. Any feedback received is used to go back to the drawing board, accordingly tweak the design, and create iterations until an ideal version is produced.
It is now time to stress test the final design for efficiency and viability. This means testing the HTML file in dozens of email clients and logging the resulting render quality. If needed, we also integrate the final design into the email service provider of your choice.
The final email design file along with any additionally requested integration is handed off to you along with the test report. Your developers or email marketers are intimated of any technicalities or checklists that they need to take into consideration.
As veteran email marketers are aware, email marketing is all about tracking the right metrics and finding ways to boost or contain them. And as it turns out, an ideal email design can have a direct impact on these KPIs:
Click-Through Rate (CTR)