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Craft Engaging Emails
That Create Business Opportunities

Your readers make a big commitment when they open your emails. Make their experience worth the while. Aid your email and newsletters with designs that grip the reader’s attention and keep them hooked to the end, ultimately converting your CTAs into conversion hubs.

Boost Email Engagement
How It Works

Why Is Email Design Crucial?

94%

ROI of an expertly designed email marketing campaign

46%

The average open rate of perfect welcome emails

60K x

Increase in click rates with interactive emails or newsletters

6.5 x

Difference in consumer purchases via emails and other channels

92.6%

Customers believe marketing emails influence their purchases

2. Our Technological Proficiency

At Wow.Design, our team spans more than50designexperts,with each of them being proficient in all leading graphic design tools or platforms.

Photoshop

Photoshop

Illustrator

Illustrator

InDesign

InDesign

xara xtreme

Xara Xtreme

inkscape-icon

Inkscape

Sketch

Sketch

affinity-designer

Affinity Designer

gimp-icon

GIMP

photoscape-icon

Photoscape

Corel-Draw

CorelDraw
Graphic Suite

Avail Your Free Consultation!

3. Unique Email Design Workflow

We get into the shoes of your readers, defining the user experience that best drives their motivations and avoids quirks. This is made possible by aworkflowthatprioritizesout of the box thinking.

1. Initial Briefing

We touch base with you by understanding the project and determining the main action points. This includes steps such as defining your target audience, documenting the message that you want to get across, analyzing your existing campaigns, and finalizing the end goals.

2. Design Production

We dive into the design process and create hand-coded emailers or newsletters that place user experience at their core. CTAs are reverse engineered based on the KPIs that need to be tracked, navigating the design process towards targeted engagement goals.

3. Feedback Analysis

Once the initial draft is complete, it is shared with you to begin the approval process. Any feedback received is used to go back to the drawing board, accordingly tweak the design, and create iterations until an ideal version is produced.

4. Testing and Integration

It is now time to stress test the final design for efficiency and viability. This means testing the HTML file in dozens of email clients and logging the resulting render quality. If needed, we also integrate the final design into the email service provider of your choice.

5. Final Delivery

The final email design file along with any additionally requested integration is handed off to you along with the test report. Your developers or email marketers are intimated of any technicalities or checklists that they need to take into consideration.

Learn More

4. Our Notable Designs

Don’t just take our word for it! Here is a sneak peek into our extensive portfolio that spans60+Projectsto date!

creative-email
Creative Email
Hunter-Email
Hunter Email
ProHealthy-Email
Project Name Here
Promotion-Email
Promotion Email
Ritual-Email
Ritual Email
Welcome-Email
Welcome Email
Product-Promotion-Email
Product Promotion Email
Let’s Begin!

5. Critical Email Metrics Affected By Design

As veteran email marketers are aware, emailmarketingisallabouttrackingtherightmetricsand finding ways to boost or contain them. And as it turns out, an ideal email design can have a direct impact on these KPIs:

rite-mark

Click-Through Rate (CTR)

rite-mark

Unique
Clicks

rite-mark

Click-to-Open
Rate (CTOR)

rite-mark

Bounce
Rate

rite-mark

Unsubscribe
Rate

rite-mark

Spam
Score

rite-mark

Conversion
Rate

rite-mark

Return on
investment (ROI)

Create Memorable Campaigns

6. Essential Elements of Great Email Design

Emails and Newsletters can be powerful contentmarketingtools,but onlyifdoneright.Is your current email marketing recipe using an ideal mix of all of these essential design ingredients?

  • Layout:
    Defining the flowofthecontentor the order in which information is presented to your readers.
  • Color:
    Selecting colors that increasebrandrecognition, elicit emotional responses, or induce familiarity.
  • Negative Space:
    Enabling the contenttobreathewith soothing designs that intrigue readers.
  • Typography:
    Giving yourbrandapersonalitywith the right headers, fonts, CTAs, and flair.
  • Animation:
    Telling compelling stories and engaging readers with stunning animations via GIFs,graphicsorvideos.

Flawless Email Designs And Conversions Are Correlated. Are You Leaving Money On The Table?

We have the perfect team to complement your vision!

Get Your Free Consultation

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