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Build a Customer-Centric
website that helps you sell more

We deliver Customer centric custom design website page
faster, in less cost and high quality.

76% of consumers say

The most important factor in a website's design is "the website makes it easy for me to find what I want."

- According to HubSpot’s study: The Science Behind website Redesign

2/3 of marketers were happy with their last website redesign!

The problem?

  • Roughly 1/3 of website redesigns do not go well.
  • Cost- The amount of money spent is not the drive of success.
  • Time- Expect about four to five months. However, there is a 50/50 shot your anticipated launch will be late. (Only 49% of website redesign projects finish and launch on time.)
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4 Steps For Making Customer-Centric
Web Design at wow.design

Our designs are not made for you, they’re made for your customers! Simply because any product sells only when it’s customer-focused. Here’s how we can help you sell with our design services.

  • 1. Plan
  • 2. Design
  • 3. Development
  • 4. Grow

1. Plan

Our art might shape our designs, but the planning stage is what shapes the utility of designs. To create designs with high usability scores, i.e. designs that are equipped to interact effectively with the user, we conduct extensive research and identify opportunities for addressing pain points.

At the end of this phase, we will have a defined target audience, value proposition, and an SEO strategy. But most importantly, we will have precise goals. Based on these goals, we will create an outline for the next steps which will have all details including the CMS, tools, techniques, timelines, the assigned designer/developer, content, etc.

1. Customer Research

Customer research involves understanding three elements in and out - the brand, the customer, and the market. Based on this understanding, we derive insights such as the level of interactivity, information, pricing promotions, etc. that your customers need from your website.

2. Value Proposition Analysis

Value proposition is what sets your brand apart from competitors by providing unique utility to customers. By merging insights gathered from the previous stage with product reviews and consumer reactions, we will create a new purpose for your brand and its design identity.

3. SEO Strategy

SEO-related factors such as website speed, quality of content, and optimization decide the quality of your website itself. Once we nail these factors, we can not only drive organic search traffic to your website but also give you a more sustainable promotion plan.

2. Design

While copywriters do their job, our designers will be busy working on mood boards, style tiles, and element collages. Each step of the design process will bear the customer’s needs, the brand message, and your SEO strategy in mind. Our designers ask while creating each element, “What is the goal of this design?”, and if there isn’t a clear answer, we go back to the drawing board.

The usability of our designs will first be put to test with wireframes and user flows. Your valuable feedback will ascertain how we transform these elements into highly functional, responsive, and strategic UI/UX designs.

1. Copywriting

Design may attract your customers to your message but the copy is what ultimately drives it home. The style, quantity, quality, and storytelling of web copy must go hand-in-hand with the design for a picture-perfect website. Hence, we practice what we call the co-creation process.

2. Wireframes

Wireframes or skeletons of the website will take you through the raw journey of the site, without distractions by designs and colors. We place extra focus on this step as it practically strategizes the UI/UX and user flow.

3. User Flow

We will together embark upon a prototypical journey of the entire website and try to enter a customer’s shoes. We won’t just make existing websites and wireframes better, but make structural and aesthetic overhauls wherever the user flow demands it.

4. UX Design

The real usability test of design is how the UX or user experience functions. It defines how customers experience the UI elements. We execute this, along with differentiation, responsiveness, addressing all pain points, and speaking to the customer through visuals.

4. UI Design

UI or user interaction determines how users will interact with each element of your website. Our prime focus will be achieving the purpose of each design element on your website. Along with this, we will also maintain brand consistency, ease of journey, and a clean visual.

3. Development

This is the most lengthy process in the journey to your perfect website. The design prototype created in the previous stage is now developed into an actual website.

Every element involved in this stage, right from the code, hosting platform, CMS, testing parameters, plugins, etc. will be in sync with our strategy. As per feedback received from you, we will optimize the website along the way. The SEO strategy will also act as a guiding force in the process. Right from our coders to marketers, each person involved in this stage is adept at their craft and agile in their execution.

1. Coding/Programming

Our web maestros don’t rely on code creation tools. The designers and coders work together to create customized code for a unique website. We have equal expertise in web designing software and hosting platforms such as WordPress as per brand requirements.

2. Live on Staging

Staging is a dress rehearsal of your website. For this purpose, we take into account both content generated by us as well as prospective user-generated content. Everything that can potentially harm, crash, or slow down your website is removed and replaced at this stage.

3. QA & Testing

Quality Assurance and testing is our favorite stage of the process, as it helps our designers and developers elevate their game. We are skilled in multiple testing tools, Virtual Machines, and troubleshooting techniques that will weed out weak links before the website goes live.

4. Live

Web design is an ongoing, fluid process. Our team will be on their toes for the final launch to fix glitches swiftly, ensuring that the UX is not affected. Transparent design needs a transparent process, and we will have you in sync with every decision in the process.

5. Marketing Automation

We are proficient in marketing intelligence, business development, and workflow automation. We will create and execute agile methods of moving customers from the top of the sales funnel to its bottom, i.e. the ready-to-buy stage with top-notch automated software.

4. Grow

Our growth plans don’t just focus on the singular metric of traffic, but also upon the response to the quality of design. We understand that websites are not a plug-and-play business, and dedicate the same passion to the website after it is live as well. We take stock of the achievement of strategic goals as per initial stages, marketing goals and performance of marketing automation tools, and qualitative consumer feedback.

Based on these inputs and monthly result analysis meetings, we use techniques such as agile sprints to push the envelope on the quality of design, user flow, and marketing of your website.

1. Growth Optimization Plan

This plan involves identifying our weak areas based on consumer research and feedback, prioritizing them, and ultimately turning each one into an opportunity to up the ante of your website design. Both designers and developers are deeply involved at this stage.

2. Agile Sprints

In order to execute an ambitious growth optimization plan, we put the core value of agility to practice with the finest of agile sprint tools. We dedicate ourselves to short, focused sprints of redevelopment and revamping, letting you fill in with feedback and reviews in between.

3. Monthly Results Analysis

We jointly analyze channel-wise traffic flow, keyword rankings, CTRs, backlink profiles, competitor rankings, and set benchmarks for each element for us to surpass. This stage is not solely SEO focuses, it includes usability reviews for design improvements as well.

  • Professional Team of designers
  • Transparent and reliable
  • 100% Managed Team, No frelancers
  • Easy Communication via slack
  • Value you will get

Proof That We Walk The Talk

Here are a few types of messages that we constantly get from our clients. They love working with us, simply because WE CARE.

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Wow.design secured total client satisfaction by delivering a modern, appealing blog that’s fully functional and performs seamlessly. The team singlehandledly executed on and managed the entire end-to-end project. Successful outcomes yielded the promise of continued partnership.

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Director
- Team Clickon
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The new design allowed the internal marketing team to easily change content as needed. Although there were some technical issues with the templates, which delayed the roll-out, wow.design was flexible in addressing any bugs. In the end, they completed the transition as specified.  

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VP of Marketing
- Leonardo Consulting
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Their work receives praise from clients as well as internal stakeholders. The collaboration with wow.design was positively impacted by their efficient communication, seamless process, and ability to perfectly turn requirements into the desired outcome.

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CTO
- Hashora Technologies
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Wow.design has exceeded expectations, providing a quality design service. Their work has helped the client expand their business. They are responsive and encouraging. Customers can expect a helpful team of web experts.

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Growth Marketing Associate
- Americantowns Media
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There’s been a substantial increase in website views. wow.design went above and beyond to deliver a creative design product. Their personable approach supplemented their professional management style. Customers can expect a responsive service working with wow.design.

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Marketing Manager
- Oxymem
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The new template is more sophisticated design-wise and, as such, has been well-received. Efficiency and speed are hallmarks of their work. wow.design's expert team inspires confidence by communicating clearly throughout the project.

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CMO
- DFD Loaders
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Wow.design’s support allowed internal stakeholders to finish the project within 2–3 weeks.  The website is now more adaptable and better reflects the company’s brand thanks to the new templates. While the team could’ve provided clearer image-size guidelines, the templates were well-designed overall.

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Product Marketing Manager
- Intellis
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Hiring Model

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Per Project Basis

UNIQUE PRICING
FOR UNIQUE PROJECTS

Pricing for each project will adapt to the scope of resources, timelines, and deliverables involved.

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Pay As you go

WHOLESOME WEB
DESIGN PACKAGES

Pay a fixed amount each month for a package of services including SEO, content, marketing, etc.

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Hire a Developer

GET READY FOR A
SMOOTH LONG SAIL

Get a dedicated, dextrous developer who will personally look after your entire scope of requirements.

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