Our art might shape our designs, but the planning stage is what shapes the utility of designs. To create designs with high usability scores, i.e. designs that are equipped to interact effectively with the user, we conduct extensive research and identify opportunities for addressing pain points.
At the end of this phase, we will have a defined target audience, value proposition, and an SEO strategy. But most importantly, we will have precise goals. Based on these goals, we will create an outline for the next steps which will have all details including the CMS, tools, techniques, timelines, the assigned designer/developer, content, etc.
1. Customer Research
Customer research involves understanding three elements in and out - the brand, the customer, and the market. Based on this understanding, we derive insights such as the level of interactivity, information, pricing promotions, etc. that your customers need from your website.
2. Value Proposition Analysis
Value proposition is what sets your brand apart from competitors by providing unique utility to customers. By merging insights gathered from the previous stage with product reviews and consumer reactions, we will create a new purpose for your brand and its design identity.
3. SEO Strategy
SEO-related factors such as website speed, quality of content, and optimization decide the quality of your website itself. Once we nail these factors, we can not only drive organic search traffic to your website but also give you a more sustainable promotion plan.